I've always had a grim sort of fascination for the type of marketing campaign where the actual product is an afterthought. Absolut is a classic example: they finalised the design of the bottle before they began formulating the vodka.
Along these lines, I've come up with the germ of a great campaign, but as yet have no product. All that I know is that the tagline consists of the wonderful Tony Benn
saying: "It'sh the dog’sh bollocksh."
Does anyone have a stray product to which this might be attached? I'm thinking maybe high-yield investments. Or Toilet Duck.