An alternative reality, in which Swinging London was devised and documented not by Mary Quant and David Bailey and the Beatles, but by Samuel Beckett.
(Photo of Twiggy and Wilfrid Brambell by Burt Glinn.)
(Photo of Twiggy and Wilfrid Brambell by Burt Glinn.)
More pondering on the decade I got wrong, but at least I had a go, this time by Johny Pitts:
Lost in Translation appeared in the first half of a decade in which the left had power and lost touch, and gen Xers who’d modelled themselves as countercultural drifters and ravers in the 90s sold out and bought up east London, to let at inflated prices to the generation who missed the boat, us millennials. Multiculturalism wasn’t a dirty word then, and while the year 2000 promised a new dawn of peace in an increasingly globalised planet, it grossly failed to deliver. By the end of the decade it seemed to me, a young man then in his 20s, that the world was in ruins. The failures in those years, while we were averting our eyes and reading Paulo Coelho’s The Alchemist, listening to Chilled Ibiza and Air’s Talkie Walkie, paved the way for the dystopia that was to follow: the crippling age of austerity, Trump, Brexit, the Windrush scandal, Covid, growing awareness of the climate crisis, the war in Ukraine, the fractures on social media, mumble rap.
That said, I don’t think the story I told about the period was too far off. I argued that we’d been so fixated on the symbolic turning-point of the millennium that we’d never bothered to decide what the decade was going to be called. (“Noughties” was a best guess and plenty of people didn’t get the memo.) And, despite the historian’s desire to package stretches of time into next units that corresponded with the calendar (what Ferdinand Mount called “decaditis”), real life rarely obliges. I suggested that the 1990s, the decade of Fukuyama’s liberal triumphalism when history supposedly ended, spilled over until September 2001; and the truncated decade came to an end when Lehman Brothers did, two collapses, just seven years and a few New York blocks apart. Fear and technology were the two themes that permeated the period and the meeting of the two created a characteristic sense of twitchy unease: should I be more worried about a terrorist attack, or about the CCTV camera that’s meant to prevent it? What was really lacking was a single image that encapsulated our (received) memory of what the decade was like, to compare with the dedicated followers going through the racks in Carnaby Street, punks striding across the King’s Road, a besuited yuppy on a slab-like mobile phone.
I knew my utter wrongness would become clear eventually. What I wasn’t expecting was that it would take so long to happen; and certainly not that the catalyst would be a nest-haired narcissist called Russell Brand. Because of the laws of libel (and possibly a worry about prejudicing any subsequent legal proceedings) all we can say openly about the man himself is that he wasn’t very nice and we never found him funny or, if you’re a devotee of his second career as a hawker of conspiracy theories and associated quackeries, that it’s the New World Order/Rothschilds/Mainstream Media/Giant Lizards trying to gag the gallant speaker of truths blah blah blah.
Instead, the finger pointed at... the Noughties themselves. Endeavouring to contextualise Brand, Sarah Ditum characterises the decade as:
...a period of viciousness and excess, where cruelty was the norm and misogyny was celebrated... Lad culture, which had once seemed like a corrective to smothering Nineties niceness, flourished into a full backlash. Second-wave feminism had spent decades explaining why porn, objectification and rape jokes should be unacceptable. Now they came surging back, this time with a protective sheen of irony.
Others seem retrospectively baffled, even when they were right at the heart of the shenanigans, and presumably in a position to stamp out misbehavior; here’s Lorraine Heggessey, who was controller of BBC One at the time:
It's not actually that long ago. This was the 2000s, so let's not think it was the dim and distant past. It wasn't. I don't think it would be acceptable to say anything like that. I'm amazed that it was acceptable at that time frankly.
Obviously I’d completely missed all this in the book but I can console myself that pretty much everyone else did at the time. It’s taken nearly 14 years for that decade-defining image to make itself known; it‘ll be a clip of Russell Brand getting away with it (“it” being, if nothing else, a sort of non-specific nastiness, enabled by his gender and celebrity status), and the rest of us letting him.
PS: And while we’re talking about partial memories of a decade, this morning the Absolute 80s radio station heralded a day celebrating one-hit wonders with a tweet (or whatever we call them this week – Xpectoration?) depicting ‘Come On Eileen’ by Dexys Midnight Runners, a band that enjoyed seven more Top 20 singles in the decade. The usual suspects jumped in to point and laugh at the cock-up, but one brave soul asserted that his own limited awareness of the Dexys oeuvre trumped any silly ideas about empirical reality:
Yeah they were. Might of had one other song no one can really name
— not_me (@stop_changing_7) September 25, 2023
Along with Twitter, YouTube, Facebook, blogs and the other manifestation [sic] of Web 2.0, it meant that the final judgement as to what was significant would never again be left to a self-appointed elite of media professionals.Yay! One in the eye for the so-called experts, the big media tycoons, the smug commentators in their ivory towers! The only difference is, in 2009 I thought that might turn out to be a good thing...
Five years ago today Lehman collapsed and I went into labour while reading something by @CulturalSnow. Happy 5th birthday, the Blue Kitten!
— Fiona Campbell-Howes (@patroclus) September 15, 2013
Born in 1977, at the tail end of Generation X, I came of age in the 1990s, a decade that, bracketed neatly by two architectural crumblings — of the Berlin Wall in 1989 and the Twin Towers in 2001 — now seems relatively irony-free. The grunge movement was serious in its aesthetics and its attitude, with a combative stance against authority, which the punk movement had also embraced. In my perhaps over-nostalgic memory, feminism reached an unprecedented peak, environmentalist concerns gained widespread attention, questions of race were more openly addressed: all of these stirrings contained within them the same electricity and euphoria touching generations that witness a centennial or millennial changeover.
Now, I’m a little older than Ms Wampole, but I’m not yet quite so senile that I’ve forgotten that decade completely. And my 1990s may have included a bit of grunge earnestness at the beginning (incidentally, Wampole seems to have overlooked Cobain’s wit, and that of the smarter punks), but it was also about the pop postmodernism of The Modern Review and the raised-eyebrow laddishness of Loaded (before it became just another vehicle for tits), the louche poses of loungecore, Jarvis Cocker vs Michael Jackson, Madonna when she was still funny, the Young British Artists ditto, Tarantino in his trash-referential pomp, Trainspotting, the hilarious implosion of John Major’s government, Monica Lewinsky, Lorena Bobbitt. Irony wasn’t just a desperate pose to fend off the reality of economic and environmental omnishambles by growing a moustache. It was just how it was. With great big air quotes around it.GUILDENSTERN: Our names shouted in a certain dawn... a message... a summons... There must have been a moment, at the beginning, where we could have said – no. But somehow we missed it.
(He looks around and sees that he’s alone.)
Rosen–? Guil–?
(He gathers himself.)
Well, we’ll know better next time. Now you see me, now you –
(And disappears.)
I am becoming increasingly fond of The Word magazine, and not just because they’ve mentioned my Noughties book for the third time in two issues. I suppose it’s because their prejudices gel with mine, not least in their overview of the bests and worsts of the past decade: The Wire, Twitter, winning the Ashes, BBC4, Heston Blumenthal, Brian Blessed on HIGNFY in the first camp; reality TV, The Da Vinci Code and Ugg boots in the latter.No wonder Philip K Dick’s stories have become so popularised in cinematic form - in the guise of Minority Report (2002) and A Scanner Darkly (2008), which are both paranoid paeans to the past, and to the future. And no wonder Danny Dyer’s fake cockneyism has become popularised in a time when we all long for the ‘good old days’ when West Ham, Millwall and Chelsea fans could kick the shit out of each other. No wonder the backward-looking Life On Mars was a success. Even Dr Who has a decidedly retro feel about it. Yesterday and Dave and various Discovery and History channels have become successful avenues, and with good reason. The Noughties has been an epoch of endless re-remembering.