Sunday, November 20, 2022

About the World Cup

No, I probably won’t be watching, although it’s as much time pressures and a general sense of ennui rather than any objection to Qatar’s record on human rights or even the venality that got them the gig in the first place. But I am intrigued by the Fan Leader Network, supporters whose tickets, travel and accommodation have been comped in exchange for “enthusiasm and positive social media comment”. I mean, how can enthusiasm be measured? How do you value performative ra-ra-ra? What sort of comment by one of these Potemkin fans would prompt the Qataris to ask for their money back? (They’ve already cancelled the per diems.) Ah, I know what it reminds me of...

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