About lynx

I was mildly startled, during the coverage of the lynx being released in Scotland, to hear more than one broadcaster explain, often with an annoying mini-chuckle, that they meant a kind of big cat, not a brand of deodorant. But surely there’s a large constituency, especially among listeners to what’s now known as legacy media, who don’t have day-to-day contact with stinky, surly 14-year-olds, but do have a bit of an idea about the different species of wild cat. And as a result, for a decent number of listeners, the rather desperate attempt at clarification would surely have made things more confusing.