About music journalism

Conor McNicholas, who edited the NME way back in the Noughties, interviewed by Mic Wright:

The moment paper music journalism ceased to matter was in 2006 when Pitchfork reviewed the second Jet album. They just put up a gif of a monkey pissing in its own mouth. It wasn’t about the nature of the criticism - it really was an utterly forgettable album - it was the manner in which it was delivered. It wasn’t the product of a subs desk trying to shape something into the NME-style or the Q-style, it wasn’t crafting words to communicate a devastating putdown. It was a uniquely contemporary digital response to a band that felt like it was from another age. It was a new age sticking two fingers up to a previous generation in a way that they couldn’t respond. It was something that could be shared on mobile phones. Print was fucked from that point.