Today I’ve been doing some research into buzzwords and phrases of the Noughties, with an interesting off-piste into the world of protologisms: words that are specifically created and promoted in the hope that they will become widely adopted, and the person responsible will be able to carve out a small personal fiefdom in the Republic of Words. There's something a little tacky about the process; it's like manufacturing and promoting a faux indie band, and inventing a back story about how they met in the toilets at a My Bloody Valentine gig.
A real, effective, resonant neologism, I reckon, appears in the heat of the linguistic moment, in an environment that fosters and favours spontaneity and succinct wit — Twitter for example.
I can’t claim to have spawned a good new word; few of us can. But I can report that today, at 10:58 GMT, the magnificent Fat Roland came up with “net-loafing twazmuppet” And although I had no part in its creation, when Roland steps up to accept the award for the OED Interwebnet Phrase Of 2009, I’ll allow myself a titchy frisson of pride in the fact that I was the first person to whom it was applied.