The funny thing is that nobody at the Academy thinks that these elusive Popular Films actually need such an award; they’re popular, which is an award in itself. It’s just that very few people are bothering to watch the Oscars ceremony on telly, so the Academy isn’t making enough money from it, which is another reason I’d be wary of taking their word on what popularity and how it should be done. And will anyone who hasn’t already seen a movie be tempted to see it because it’s the Best Popular Film?
“So this is the Best Film?”
“No, it’s the Best Popular Film.”
“Well it can’t be that Popular, if we haven’t seen it.”
“No, not the Most Popular – the Best Popular. The Most Popular Film wasn’t nominated.”
“It wasn’t very good.”
“But we saw it.”
“Yes. Everyone did. Hence its Popularity.”
In essence, what a Best Popular Film award will say is that This Film Is Good – Just Not Quite As Good As The (Less Popular) Best Film. Which I’m sure will look great on the posters.
And it’s going to be Black Panther anyway, so there we go.
PS: Oh, hang on though...
PPS: Apparently it’s Piers Morgan’s fault.
PPPS: More sensibly, IndieWire comes up with seven new categories we actually need.
I can stay silent no longer: I just don’t understand why they’re calling it Best Popular Film and not The Mattel® and Mars Bar Quick Energy Chocobot Oscar.— Ian Mantgani (@mant_a_tangi) 10 August 2018