Leaving aside the tedious pedantry that muzak is a very specific, trademarked commodity, if all instances when we listen to music are to be purely voluntary, most of us will never listen to music at all. To argue otherwise is like suggesting children will become voracious readers even if you don't teach them to read, don't provide them with books and don't tell them where the library is. Music can catch people unawares: Elvira Madigan sold Mozart in the 1960s; a few years later, a strange pairing of Helena Bonham Carter and Paul Gascoigne did the same for Puccini. Apocryphally, when Walt Disney used the Pastoral Symphony in Fantasia, he announced "This'll make Beethoven!"
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P.S. This week, I've been getting equally heated at the Culture Wars site about half-arsed attempts to co-opt Orwell and at Tangents about recorder solos; and hoping that this attempt to sell birth control pills to Thai students is a late April fool stunt.
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