In which I kick the arses of King Billy and brand consultants simultaneously.
Towards the end of the last century, I worked for the Guinness Book of Records. Then, one day I discovered that I'd stopped working for the Guinness Book of Records, and was working for a shiny new entity called Guinness World Records. It was something to do with expressing the cross-media aspirations of the brand, but my eyes glazed over halfway through the explanation. Not much else changed: we still produced a book with lots of records in, which people still insisted on calling the Guinness Book of Records, even when we asked them not to. Still, the new stationery was nice.
A similar non-event appears to have occurred in Northern Ireland; since last year, the celebrations surrounding the anniversary of the Battle of the Boyne have been rebranded as Orangefest. One can imagine the initial reactions from the more dyed-in-the-wool Lodge members...
Ulster says: read the whole thing here.
PS: More rebranding daftness here.
PPS: If anyone wants to rent a nice two-bedroom house in Ealing, please drop me a line.