Bret Taylor, inventor of Facebook’s “like” button, has explained why it has no negative equivalent, and probably never will:
The reason we launched the [like] button in the first place was that there were a lot of times that people wanted to acknowledge something someone did, but didn't have anything to say. And a lot of comments were one word like ‘cool’ or ‘wow’ so the like button let people did that with a single click. It wasn't really just a sentiment of ‘like’.
So the “like” button serves to save inarticulate users the trouble of hitting three keys when one will do. Fair enough. But wouldn’t a “dislike” button serve the same purpose, offering an alternative to the intellectual effort of typing out “dude, this sux”? Hell, why not offer readers three options, as I do on this blog, allowing them to indicate their joy, loathing or – worst of all – bored indifference to what I post? No, says Taylor:
I have the feeling that if there were to be a ‘dislike’ button is that you would end up with these really negative social aspects to it. If you want to dislike something, you should probably write a comment, because there’s probably a word for what you want to say.
Really? So people who can’t be bothered to type “wow” have the time and inclination to compose a thoughtful, cogent, sensitive explanation of their own negative reactions to what their friends have posted? In the past few days, two of my Facebook friends have lost their fathers. Both have received many messages of condolence, all of which are doubtless honest, caring and heartfelt, but the majority are variants on “Sorry for your loss, thinking of you”. There’s nothing wrong with such standardised mantras, of course – but by the same token, there would be nothing wrong with a one-click acknowledgement that the post brings bad news rather than good, rather like an anonymous candle lit in someone’s memory, or a teddy bear affixed to a tree at an accident black spot. What does rather spoil the mood of kind thoughts and virtual hugs in adversity is that each announcement has also attracted a whole bunch of “like”s, which to me would suggest “cool, wow, I’m happy your dad’s dead” – not the message the sender intended, I assume.
I simply don’t buy the “negative social aspects” of Taylor’s argument. Social media should reflect the lives of its users and life includes some negative stuff, whether it’s the death of a beloved parent or an annoying paper cut. His concept of Facebook as a cheery, positive, Pollyanna-ish thumbs-down-free zone is just a case of avoiding reality. Although since, as TechRadar points out, it’s probably more a case of dislikes being less useful to Facebook advertisers, he’s simply being disingenuous about the whole thing anyway. But hey, who ever looked to social media for expressions of sincerity?