I’d never quite identified a word or phrase that defines all those books (Blink; Freakonomics; The Black Swan; The Long Tail; The Undercover Economist; and so on) that seem to oscillate between economics, sociology, psychology, business, current affairs, pop culture and self-improvement, until Shane Richmond nudge*d me towards this article by Maureen Tkacik about Malcolm Gladwell; she refers to “the competitive thought-generation business”, which nails the whole genre quite nicely. Although, when I come to think of it, I suppose that’s what I do as well, albeit with less success. Ouch.**
*And there’s another one.
**Which might well be another one again.***
***Ah. It is. Sort of.