Russian alcohol producers have called for the introduction of state-subsidised "social vodka" to reduce the death toll (currently about 40,000 a year) from drinking illegal booze.
"He took down from the shelf a bottle of colourless liquid with a plain white label marked VICTORY GIN. It gave off a sickly, oily smell, as of Chinese rice spirit. Winston poured out nearly a teacupful, nerved himself for a shock, and gulped it down like a dose of medicine.
Instantly his face turned scarlet and the water ran out of his eyes. The stuff was like nitric acid, and moreover, in swallowing it one had the sensation of being hit on the back of the head with a rubber club. The next moment, however, the burning in his belly died down and the world began to look more cheerful."