The things you find when you self-Google... The Footman was apparently created in the early 70s as a curmudgeonly counterpart to the horribly ubiquitous Smiley. You know the rest of the story: Smiley became associated with everything from acid house to Nirvana to e-mail, while the rival went Betamax.
Obviously the world would have been a far better place had the Footman, with his cynical, pessimistic demeanour, achieved cultural supremacy. But would he have ended up in Watchmen?