Sunday, August 31, 2008

No comment

I'm looking at an advertisement in the Financial Times; specifically, an advertisement on the back page of the House and Home section, in last weekend's edition (August 23-24).

The FT is not a newspaper that's intended for the likes of me, and the advertisement follows that trend. It offers investment opportunities in The Trump Ocean Club, a luxury development in "Punta Pacifica, the most exclusive location in Panama City". However, nearly half of the spread is given over to singing the praises of Panama itself. An info box itemises the plus points of the place where the hats come from (although they don't, apparently), including:

Political and economic stability, over 13% GDP growth in 2007;
20 years property tax exemption;
Expansion of International Airport and improved roads;
Panama hosts a large, powerful jewish community

Er... pardon? Leaving aside that peculiar lower-case 'j' (Mixed-marriage? Non-observant? Short, which surely contradicts large and powerful?), a large, powerful Jewish community would not appear to be an unqualified selling point. Of course, it would attract some people: Jews; people who like Jews, in particular large, powerful Jews; people who like chicken soup with matzo kleis. But it would also scare off a sizeable segment of potential investors: chiefly, anti-Semites (for whom the alignment of "powerful" with "Jewish" must trigger all sorts of Pavlovian paranoia) and people who get a toothache when they hear klezmer music. The majority of people, meanwhile, wouldn't really give a damn one way or the other. Donald Trump (for it is he, of course) might as well shout about the fact that Panama has 15 indigenous species of tulip, or that the policemen wear rather fetching maroon trousers.

Sorry, I don't have a conclusion to this one, facetious or otherwise. It's just a very peculiar thing to put in a property advertisement. If anyone can concoct a sensible explanation, the floor's yours.

7 comments:

Annie said...

Maybe it was a misprint, it meant to read 'A large, powerful Amish community.' Who doesn't like the Amish?

Seriously, baffled. Does Donald want to attract more Jews to Panama? Or maybe the ad sales department have a grudge against him and tried to sabotage his ad?

oyebilly said...

Why does Donald Trump feel the urge to name everything after himself? It reeks of vanity. And insecurity.

Murph said...

Doesn't he do the original "Apprentice" in the USA?
"You're Freud!" was his catchphrase.

amyonymous said...

maybe it's a ploy to get powerful Jewish people to Panama and then take over their businesses in New York, Israel, Los Angeles, and wherever else they have all this perceived power. and then once they are all in Panama, they can be ignored.

i sense a conspiracy....

garfer said...

How bizarre.

Perhaps Trump's ridiculous ginge comb over is in hock to some Panama based Jewish financiers.

amyonymous said...

tim -

i hope the state of emergency has a minimal impact on you.

amy

Tim Footman said...

Minimal so far, thanks, Amy. Will update if anything occurs.