About indie music

I’ve pondered the whole idea of the commodification of the alternative many times; is it a debasement of ethical principles, or the natural outcome of the individualism at the heart of the indie ethic? Is this poster by Dorothy, depicting indie classics in the form of commercial print adverts, a recuperation of rebellious instincts or a weary admission that pop music, however fragile and/or angry it has to be, is ultimately a cash-grabbing exercise?