Tepid

The CoolBrands 2009/10 supplement that came with yesterday’s Observer does seem utterly self-defeating. For a start, there has to be a variant of the Groucho Marx rule; any cool adhering to a brand would surely be stripped away by appearing on such a list. And even if that weren’t the case, would you accept the findings of an ‘Expert Council’ including the likes of Trevor Nelson, Sadie Frost and someone who describes himself as “an impassioned digital media visonary”?

PS: Elsewhere in the paper, one of Ms Frost’s former husbands is quoted as saying, 30 years ago:

A cultural identity is a great outlet for people's frustrations. Kids have always spent what little they have on records and haircuts. They’ve never spent it on books by Karl Marx.