About online wrongness

The Oxford Word of the Year is “rage bait”, defined as: 

online content deliberately designed to elicit anger or outrage by being frustrating, provocative, or offensive, typically posted in order to increase traffic to or engagement with a particular web page or social media content.

But I’m trying to be less consumed with rage these days, even if recent events feel designed to provoke it: analogue rage bait, if you like. What I do notice instead, among all the AI capybaras is stuff that appears engineered to induce a bit of mild eye-rolling, a sigh, an outburst of pedantry; that time when an exasperated parent loses patience and says, “never mind, let me do it.” It’s a variant of Cunningham’s Law, which holds that “the best way to get the right answer is not to ask a question; it’s to post the wrong answer”. Except that nobody cares about getting the right answer as long as they get those eyeballs.

The whole issue is confused by the lurking presence of AI; are these cynical attempts to engage with wrongness, or just bots swallowing up online dumbness and spitting it out again? For example, this list of the best ever Test batters, which starts OK, then descends into increasingly hearty portions of word soup. It looks like AI slop, put out there to provoke – but then we recall the Japanese Nintendo game that was peopled with bizarrely-named baseball players, all without the assistance of AI. Might Gariel Btogby not be a distant cousin to Bobson Dugnutt?

And then we see posts like this, claiming to be a video of “Jingle Bells in Indian” which is nonsensical because there’s no such language as Indian, and in any case the song being massacred is ‘Sleigh Bells’. Pedant bait? Well, not really, because someone who points out the solecism is slagged off for being a killjoy Karen. This was a post born of slack-jawed ignorance, pure and simple, and it’s bad manners to mention it. To be honest, why do we need digitally-generated stupidity when we have the real thing?