About age

Wailing and gnashing over a public broadcaster making the classic mistake of trying to lure younger listeners now, rather than just waiting until they get old:

I hear that in a BBC radio staff meeting yesterday, management told staff to reduce the age of people listening to @BBC6Music by 5-10 years, with an optimum of listeners in their early 30s. If true, this is madness: an utterly skewiff corporate notion of who might listen or why.

— Chris Thorpe-Tracey (@christt) April 6, 2023

But then, searching for something else, I come across a theatre review from last year (of a show that sounds disturbingly as if I might have written it, but also pretty bad, which tells its own tale), where the writer appears to accept this logic, even if he’s old enough to know better, and to get the joke: 

I detest clever-dick plays that make the audience struggle hard to find meaning but allows them the warm glow of self-congratulation for getting an obscure reference. I studied Eliot in A-level English and devoured the Marx Brothers films at what was then the National Film Theatre in the 1980s. Is The Waste Land on the curriculum now, in its centenary year? And who under 50 knows about Groucho and his siblings and will therefore get McGuinness’s oblique references to old routines and one-liners? Writers can write what they want, of course, but it’s odd to pitch a play exclusively to an ageing demographic.

Any odder than pitching it exclusively to the young, who apparently don’t want to watch a play, or listen to a radio station, that would have them as an audience?