Thursday, April 06, 2017

Seven thoughts about #PepsiLivesMatter

So Pepsi made a commercial in which Kendall Jenner, who is apparently a Kardashian, sort of, shows up at a political demonstration and calmed everyone down with a can of fizzy drink and some people didn’t like it so Pepsi said, yeah, fair enough, we’ll pull it.

  • It’s just a classic example of recuperation, the tactic of reclaiming radical, transgressive  images/tropes in the cause of capitalism. The flipside of the Situationist tactic of détournement. Every time your favourite old punk anthem shows up in a commercial. That.
  • Until this thing happened, I honestly thought Kendall Jenner was a boy.
  • Everyone’s so clean and groomed and pretty. Is that what demos are like now? Blimey.
  • An Iranian friend has pointed out that the placard with supposedly Arabic text on it just contains random characters that don’t mean anything.
  • We’re all talking about Pepsi now.
  • And Kendall Jenner.
  • Right now, Coca-Cola is working on something bigger and better/worse.
PS: Also, this:

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