Of course the news that an AI-generated summer reading list for the Chicago Sun-Times was weighted heavily in favour of books that, er, don’t actually exist has embattled meat-and-mucus critics crowing over another thing that our new digital overlords have royally arsed up.
But hang on a minute. We don’t need ones and zeroes to invent new works from the likes of Isabel Allende or Percival Everett. Remember Jim Crace’s Useless America, which owed its (non-) existence to a mangled phone conversation with someone at Penguin? Or indeed my own Lady Gaga biography, which never progressed beyond a few weeks of research, but still garnered five stars on GoodReads.
In any case, even when the product is real, do you really think the (human) author of such thumbs-up compendia has made a series of informed decisions about what should or should not be included? I spent several years on a strange planet called Lifestyle Journalism and, trust me, very often you have little to go on bar a press release and an advertising exec suggesting forcefully that it would be very helpful if specific products from her client might be included, or else. So, yes, this book (or holiday or necklace or vodka or cardigan or chi-chi gluten-free bistro or invasive surgical procedure) is good and you should buy it, because we say so, even if we’ve never been in the same room as the bloody thing.
Ultimately, AI succeeds not by doing things better than humans, but by doing them equally badly.
PS: Another example from the archives: in defence of the Black Crowes review that was more like an educated guess.
No comments:
Post a Comment
Your comment is valuable to us. Please hold.