About toilet paper

Part of the response from the ethical toilet paper company Who Gives A Crap to a Facebook query as to why they wrap each roll individually (which appears on the face of it to be an environmental own-goal:

They work better with an online product and were more visually appealing and shareable.

Yes, we are in a world where people take to Instagram to show us the product they use to wipe their bums. Sometimes I’m not sure whether it’s really worth saving.